This holistic and comprehensive audit will give you the step-by-step process to analyze your Marketing organization across 11 dimensions. With 375+ inspection points you will have a comprehensive quantitative and qualitative analysis to not only transform the Marketing function but the entire company.
What's Included:
McKeown’s Marketing Mastery: The Audit Presentation: Features templates and instructions from reviewing your Marketing organization across the following 11 dimensions:
Business Overview
Market Overview
Marketing Strategy
Branding and Messaging
Lead Management
Funnel Metrics & Insights
Demand Generation
Digital Marketing
Marketing Technology & Operations
Team Culture and Growth
Operational Excellence
McKeown’s Marketing Mastery: The Audit Spreadsheet:
Document and score your team’s proficiency
Tab for each of the 11 dimensions
Phased Maturity Model for each dimension (level 1 to level 4)
Executive Summary to quickly review score
How to Guide:
Step by step instructions for using the presentation material and spreadsheet
Recommendations for running the audit process
