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This holistic and comprehensive audit will give you the step-by-step process to analyze your Marketing organization across 11 dimensions. With 375+ inspection points you will have a comprehensive quantitative and qualitative analysis to not only transform the Marketing function but the entire company.


What's Included:


McKeown’s Marketing Mastery: The Audit Presentation: Features templates and instructions from reviewing your Marketing organization across the following 11 dimensions:

  • Business Overview
  • Market Overview
  • Marketing Strategy
  • Branding and Messaging
  • Lead Management
  • Funnel Metrics & Insights
  • Demand Generation
  • Digital Marketing
  • Marketing Technology & Operations
  • Team Culture and Growth
  • Operational Excellence

McKeown’s Marketing Mastery: The Audit Spreadsheet:

  • Document and score your team’s proficiency
  • Tab for  each of the 11 dimensions
  • Phased Maturity Model for each dimension
    (level 1 to level 4)
  • Executive Summary to quickly review score


 How to Guide:


  • Step by step instructions for using the presentation material and spreadsheet
  • Recommendations for running the audit process

McKeown Marketing Mastery: The Audit

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