Are you a newly hired CMO or Head of Marketing trying to evaluate your organization and build your strategic plan? Or are you Marketing leader who simply wants to elevate your team from the tactical day-to-day doers to a strategic force?
Take a look at the McKeown's Marketing Mastery: The Audit Executive Summary for free.
This preview, will give you the tools and frameworks for evaluating your company performance (financials) as well as completing a market overview.
Additionally, you'll get a preview of the audit tool itself, based on a 4 step maturity model.
McKeown's Marketing Mastery: The Audit Executive Summary
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